Digital Marketing Specialist

You'll own how Dronetag shows up across every digital channel. LinkedIn, newsletter, web, e-shop, paid. You'll also own the numbers behind those channels: analytics, attribution, what's working and what isn't. Marketing is being built into a strategic function at Dronetag, and this role is the main communication pillar.
What you'll own
- All recurring channels. LinkedIn, newsletter (Mailchimp), Instagram / Facebook / X, YouTube, e-shop. You set the cadence, write or edit, schedule, monitor engagement.
- Web and e-shop tactical layer. CMS updates, new product page launches, e-shop merchandising, SEO fundamentals, conversion optimisation. You don't own the design or deeper UX, but you own the words and the structure.
- Analytics, end-to-end. GA4, GTM, Search Console, UTM discipline across the team. You read the numbers and you say what they mean, not just what they show. External specialist support is available for deeper audits and setup.
- Paid acquisition coordination. Brief external vendors, review campaigns, provide feedback.
- Channel-side content production. When a brief comes in, you turn it into channel-ready output: headlines, formats, length, hooks. AI-assisted, but you're the editor.
- Monthly channel performance report. Numbers plus interpretation. Two to three bullets on what the data means and what we should change.
- Selected digital partnerships. Sponsorships, integration partner co-marketing on digital, similar.
What success looks like
- Channel cadence runs without daily steering. Quality gets reviewed, not whether things ship.
- Your monthly report is read in five minutes and produces at least one decision.
- The paid agency relationship moves from “they decide” to “we steer, they execute”.
- At least one channel experiment per quarter, with a clear result – kept, killed, or scaled.
- Web content stays current with product reality.
Who you'll work with
- Head of Marketing – your direct manager. Sets focus, owns the editorial bar.
- Graphic Designer – you'll brief on visuals for your channels.
- Sales – for event-driven campaigns and customer feedback that should shape messaging.
- UX designer – web optimisation and heavier Webflow work; sits within Product.
- Product team – Source of Truth for what's sellable, what's new, what's sensitive, what's not yet public.
What we're looking for
Must-have
- 3+ years in digital marketing with hands-on ownership of multiple channels.
- Real analytics literacy. You don't just open GA4 – you find the broken event, the leaking funnel, the underweighted source.
- LinkedIn for B2B. You know how to write a hook that earns the read past the first line.
- Newsletter platform experience (Mailchimp ideal, others a plus).
- CMS hands-on. Webflow preferred. If not Webflow, a clear example of comparable platform work.
- UTM discipline and conversion tracking experience.
- English to publishable standard.
Nice to have
- B2B tech or hardware background.
- Paid ads hands-on (not just agency coordination).
- SEO fundamentals beyond on-page basics.
- Defence, aviation, dronetech, or other regulated-industry exposure.
- Experience using AI tools in content production – we use them daily.
What we offer
- Real autonomy and ownership in a 50-person tech company that's scaling fast. No bureaucracy between you and the founders.
- A core role on a small, focused marketing team. You'll shape how Dronetag shows up to the market.
- Working on technology that matters. Drone airspace is a real category.
- Office in Prague, flexible setup.
- Learning budget (courses, conferences, workshops).
- Direct interface with sales, product, R&D, and leadership.
How to apply
Send us your LinkedIn profile or CV, tell us what you can do, and don’t forget to mention the projects you’ve worked on before.
No need for a cover letter, just fill out the form below or drop us an email at career@dronetag.com.
The
Hiring Process
Náborový
Proces
Digital Marketing Specialist
FAQ
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